The power of Infographics
A client asked us: “Do you do infographics?” We sure do!
We decided to have some fun telling our story using infographics.
Regardless of how “data heavy” the projects we work on are – like guides, websites, newsletters, and annual reports – infographics and creative design help demystify complex communications.
We just completed the 2014 Annual Report Musicians’ Pension Fund of Canada. We used infographics and created colourful charts and graphs to simply complex financial information.
Shortly after they mailed the Report to the 8,000+ fund members, we received positive feedback that the report was “fun to read” and the pie charts and graphics were easy to comprehend. In fact, a number of the
members were so pleased they said they plan on holding on to the Report as a keepsake. So, we’re definitely doing something right.
Visuals stick in the long-term
Infographics show relationships in data, structure, hierarchy, chronology and geography. The written text does not always express this clearly or as quickly.
A well-designed infographic using colour, typography, imagery, and animation will trigger an emotional connection, helping people to retain the content longer.
Why visual content is extremely effective:
- Visuals are processed 60,000 times faster in the brain than text.
- 90% of information transmitted to the brain is visual.
- 40% of people will respond better to visual information than plain text.
However, incorrect use of visuals can also deter readers:
- Generic graphics that display a clear lack of imagination.
- Inconsistant with the data being represented.
- Poor quality images that are pixelated, low-resolution, over compressed or incorrectly resized.
We'd be happy to talk to you about how your communications projects could benefit from our expertise. Get in touch by calling 416-252-0294, emailing firstname.lastname@example.org, or visit leddendesignit.com.
did you know?
We work next door to a dynamic duo, Nancy Nor and Paul Wollenzien from RUNE Entertainment. Fasten your seat belts when you view their work creating visual effects, animation, films and video games for clients such as Cineplex and Warner Music Canada.