Our process

Phase 1 — Meet and plan

Meet the client and key client staff, allowing us to define the creative brief: objectives and tangible results, target audience, tone and messaging, budget and schedule to define the scope and scale of the project.

Prepare a detailed proposal: identify team members, creative and technical resources required, cost out the project and implementation, formulate a project schedule and identify critical paths and deliverables by both the Ledden Design iT and client teams. Ensure that the plan is approved before starting the next phase.

Phase 2 — Research, sketch, and develop design concepts

Investigate, research, and build a knowledge base specific to the client/project requirements. Work collaboratively with the client and team members to refine the conceptual direction of the project. Sketch ideas to reach the most promising visual/interactive solution. Prepare a minimum of three design concepts for presentation.

Phase 3 — Present, implement, and manage production

Present the design concepts, illustrating the rationale for each concept presented. Focus on one concept, and further refine the concept. Depending on the type of project, this may require producing final artwork suitable for printing, managing the deployment of a corporate identity, or developing a website or application. During the implementation we may be coordinating with suppliers, managing the reiterative process, producing final artwork suitable for printing, managing the deployment of a corporate identity, or developing a website or application, providing on-site support and meeting regularly to track progress against the project plan.

Phase 4 — Deliver and review results

Once the project is accepted by the client, all proofs, tests, and deliverables are met, the project is complete and we track the results. We are always available for additional support, communication design, or digital expertise.