IABC Toronto Blog

IABC Toronto Blog

Commversations

As an active member of the International Association of Business Communicators (IABC), Ledden Design iT team members, Cathy Ledden and Susan Mosdell rebranded the Toronto IABC chapter blog as commversations and designed the supporting wordmark.

The concept combines two words, communication and conversation, so by dividing these words, the new Wordmark helps people see the dialogue going on. We tried to make it playful yet professional, with the two words in different lines, colours and cases, with the colours reversed on the simple single quotation marks.