We designed and implemented the new visual brand identity design and logo nomenclature for the Chartered Professional Accountant designation that supports the unique value proposition of the unification of the three legacy accounting designations (CA, CMA and CGA) under a common banner by involving the 38 to 40 different regional bodies in the creation of the new identity.
Working with the CPA Brand Committee, national leaders, internal design team as well as external consultants, a new identity was designed conveying the national pride of the new CPA Canada designation. We developed the CPA Brand Standards and Guidelines to provide the blueprint for all design work used by design partners internally (nationally and provincially) to create new templates and rebrand existing documents. Ensuring the visual identity is used throughout the organization in a comprehensive and cohesive fashion, as applied to print, advertising, and digital applications.
The CPA logo concepts and designs created by team members:
Cathy Ledden, Creative director and designer
Susan Mosdell, Designer
Alison Birtles-Fraser, Designer
Leaf symbol refinements: Stephen Chien, Beware of Dog studio
CPA Brand Standards and Guidelines, 100 +pages, production and design by Cathy Ledden, Susan Mosdell and Bill McLean.