Dorbar Inc. initially contacted us to create a website to establish an online presence for insurance brokers. In discussing the project with the client, we discovered that their most immediate need was to develop a corporate brand strategy before venturing online.
The logo brand identity we created reflects the services Dorbar provides: they act as a bridge between large insurance providers and employers. As well, we came up with a tagline that supports the brand: “Business-focused benefits advice”. As part of the branding process, we also recommended a revision to their name — Dorbar Group Benefits — because it better describes what the company does. They liked our suggestion and agreed to the change.