We created a brand identity based on the theme of “working in concert”. The identity highlights the fact it’s a Canadian association with more than 8,000 members. We also revised the name that’s simpler and easier to remember: “Musician’s Pension Fund”.
The benefit: the brand is now in tune with its members. Our brand design for the Musician’s Pension Fund won the 2008 RGD Design at Work Judge’s Pick Brand Award