We created a brand identity based on the theme of “working in concert”. The identity highlights the fact it’s a Canadian association with more than 8,000 members. We also revised the name that’s simpler and easier to remember: “Musician’s Pension Fund”.
The benefit: the brand is now in tune with its members. Our brand design for the Musician’s Pension Fund won the 2008 RGD Design at Work Judge’s Pick Brand Award.
The logo concepts and designs created by team members:
Cathy Ledden, Creative director and designer
Amy Li, Designer
Alison Birtles-Fraser, Designer