We were asked to design, brand, and produce all communications materials for the 2009 profile of the Francophone Community, a report that uses Statistics Canada information to illustrate the vibrancy and vigour of Francophone life in Ontario. All materials had to be in English and French, be ready for a fixed launch ceremony within two months, and reflect the joint project partnership between the Office of Francophone Affairs and the Ontario Trillium Foundation.
On time and on budget, the Ledden team created a complete communications package that included the finished report in print, on USB keys, CD-ROMs, and on a separate website. For the launch we also designed and produced e-invitations, five bookmarks, newspaper ads and multimedia images, all in two languages. During the project we researched how to meet Ontario’s requirement that websites and PDFs be accessible to the visually impaired, and changed our processes to fulfill that mandate.